Optical retail brand identity sits between healthcare credibility and fashion appeal. This project aimed to balance both.
Nagar House of Glasses had a loyal customer base and strong in-store presence but lacked a cohesive brand system and distinctive digital experience.
• THE DELIVERABLES
A Full System, Not Just a Logo
- Logo Suite
- Colour System
- Type System
- Brand Guidelines
- Stationery
- Packaging
- Website
- Social Templates
- Photography Direction