Not A Screen. But A Snellen Chart.
I started in optometry — studying how the eye scans, what it notices first, what causes fatigue.
That foundation quietly rewired how I think about design. In 2008 I began my Bachelor's in Optometry. By second year, colour theory and visual acuity had become my obsession. By 2020, I had crossed over completely.
Today I work as a freelance UI/UX and Visual Designer with 4+ years designing digital products for startups and growing brands. Good design isn't about what looks beautiful. It's about what the eye and brain can process without effort. That's the sensitivity I bring to every interface I design.
10
+
Projects Delivered
300
+
Screens Designed
4
+
Years Of Experience
• Product Design • UX Strategy • UI Design • Interaction Design • Design Systems • User Flows • Wireframing • Prototyping • Visual Design • Micro Interactions • Responsive Design • Front-End Collaboration • Brand Identity • Information Architecture • Usability Testing • Motion Design • Design Thinking • Accessibility Design • Mobile-First Design • Design Leadership
My Services as a Freelance Web Designer
The core design services I offer across product, web, and systems.
UI / UX Design
Design Systems
Visual Design
Product Design
Experience
4+ years of freelance work across product design, web, and brand — for startups and growing businesses that needed more than a template.
Lead UX / UI Designer
Visual & Web Designer
Web & Graphic Designer
Optometrist & Designer
Ready When You Are
My Visual Diary
