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• INTRODUCTION

Not A Screen. But A Snellen Chart.

I started in optometry — studying how the eye scans, what it notices first, what causes fatigue.

That foundation quietly rewired how I think about design. In 2008 I began my Bachelor's in Optometry. By second year, colour theory and visual acuity had become my obsession. By 2020, I had crossed over completely.

Today I work as a freelance UI/UX and No Code Web Designer with 4+ years designing digital products for startups and growing brands. Good design isn't about what looks beautiful. It's about what the eye and brain can process without effort. That's the sensitivity I bring to every interface I design.

10

+

Projects Delivered

300

+

Screens Designed

4

+

Years Of Experience

Aesha Patel freelance web designer Ahmedabad
MY design tools & platforms
Figma
Paper
Relume
Affinity
Procreate
Canva
Framer
Lovable
Claude
Asana
Notion
Figma
Paper
Relume
Affinity
Procreate
Canva
Framer
Lovable
Claude
Asana
Notion
Figma
Paper
Relume
Affinity
Procreate
Canva
Framer
Lovable
Claude
Asana
Notion

Product Design · UX Design · UI Design · Web Design · UX Strategy · Product Strategy · User Experience · User Interface · Interaction Design · Experience Design · Design Systems · Design Tokens · Component Libraries · Information Architecture · User Research · UX Research · Journey Mapping · Customer Experience · User Flows · Task Flows · Site Mapping · Wireframing · Prototyping · Interactive Prototypes · High-Fidelity Design · Visual Design · Interface Design · Responsive Design · Mobile-First Design · Accessibility (WCAG) · Inclusive Design · Usability Testing · Heuristic Evaluation · UX Audits · Design Thinking · Human-Centered Design · Micro Interactions · Motion Design · Animation Design · Front-End Collaboration · Developer Handoff · Cross-Functional Collaboration · Agile · Scrum · Product Discovery · SaaS Design · Dashboard Design · Landing Page Design · Conversion Optimization · UX Writing · Content Strategy · Brand Identity · Visual Identity · Editorial Design · Typography · Grid Systems · Creative Direction · Design Leadership · Stakeholder Management · Workshop Facilitation · Design Documentation · Systems Thinking · Design Reviews · MVP Design · Feature Prioritization · Analytics-Informed Design · A/B Testing · AI-Assisted Design · Prompt Engineering

My Services as a Freelance Web Designer

The core design services I offer across product, web, and systems.

UI / UX Design

Design Systems

Visual Design

Product Design

• RESUME

Experience

4+ years of freelance work across product design, web, and brand — for startups and growing businesses that needed more than a template.

Download CV

Lead UX / UI Designer

Extension Architecture
| May 2025 - Current
Designing web experiences and email campaigns for UK clients, collaborating with developers on Figma-led builds and front-end delivery.
Notable Projects | EA Website, YKG Consultancy, SENM

Visual & Web Designer

BECAUSE
| May 2024 - May 2025
Designed web and brand experiences using Framer and Figma, collaborating with teams on responsive interfaces and marketing solutions.
Notable Projects | Venus Games, Wise Wings Education, Vedam World School

Web & Graphic Designer

Mission Dev India
| Sep 2020 - May 2024
Developed client websites in WordPress, designed UI/UX prototypes in Figma, and created graphics, videos, and email campaigns for clients.
Notable Projects | Mission GPS, Isla St Clair, Highland Classics

Optometrist & Designer

Dual Career
| Sep 2008 - May 2020
Practiced optometry while developing design skills. This background informs a unique perspective on visual perception and accessibility.
Notable Projects | Nagar Chasmaghar, Lux Eye Spa, Aesha.Design
• get started today

Ready When You Are

Tell me about your project and we'll craft the right path forward.
Contact Me
• outside of work

My Visual Diary

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